Privacy Policy for Machinelane.com
Privacy Policy
Last Updated: March 07, 2025
Welcome to Machinelane.com (“we,” “us,” or “our”), a U.S.-based website operated by JSMC GROUP LLC that connects heavy equipment providers with clients seeking to rent equipment. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website machinelane.com (the “Site”) or our services (collectively, the “Services”) in accordance with U.S. laws. If you do not agree, please do not use the Site or Services.
1. Information We Collect
We collect the following to facilitate equipment rentals:
- Personal Information:
- For Clients: Name, email, phone number, billing details, and rental preferences.
- For Providers: Name, business details, contact info, equipment listings, and payment details.
- Non-Personal Information: IP address, browser type, device data, and usage patterns via cookies or analytics.
- Transaction Data: Rental inquiries, bookings, or communications facilitated through the Site.
- User-Provided Content: Equipment photos, descriptions, or documents you submit.
2. How We Use Your Information
We use your information to:
- Connect clients with providers and process rental transactions.
- Handle payments and issue invoices.
- Provide support, respond to inquiries, and resolve disputes.
- Analyze and improve our Services.
- Send transactional emails (e.g., confirmations) or, with consent, promotional updates.
- Comply with U.S. legal obligations (e.g., tax reporting).
3. How We Share Your Information
We may share your information:
- Between Clients and Providers: To enable rentals (e.g., contact info, equipment needs).
- Service Providers: With U.S.-based third parties (e.g., payment processors like Stripe, analytics tools) under confidentiality agreements.
- Legal Compliance: If required by U.S. law, court order, or to protect our rights, safety, or property.
- Business Transfers: In a merger, acquisition, or sale of assets.
We do not sell your personal information as defined under the California Consumer Privacy Act (CCPA).
4. Cookies and Tracking Technologies
We use cookies to enhance functionality and track usage. You can opt out via browser settings, though this may affect Site performance.
5. Your Rights Under U.S. Law
- CCPA (California Residents): If you’re a California resident, you have the right to:
- Request disclosure of personal information we collect, use, or share.
- Request deletion of your personal information (subject to exceptions).
- Opt out of any “sale” of personal information (though we do not sell data).
- Exercise these rights without discrimination.
To submit a request, contact us at info@machinelane.com. We’ll verify your identity and respond within 45 days (extendable by 45 more if needed).
- Other States: Similar rights may apply under emerging state laws (e.g., Virginia, Colorado); contact us for details.
6. Data Security
We use industry-standard measures (e.g., encryption for payments) to protect your data, but no system is 100% secure.
7. Third-Party Links
The Site may link to U.S.-based third-party services (e.g., payment gateways). We’re not responsible for their privacy practices.
8. Children’s Privacy
Our Services comply with the Children’s Online Privacy Protection Act (COPPA) and are not intended for those under 18. We do not knowingly collect data from minors.
9. Changes to This Privacy Policy
We may update this policy to reflect U.S. legal changes. Updates will be posted here with a new “Last Updated” date.
10. Contact Us
For questions or to exercise your rights, contact us at:
Email: info@machinelane.com
Phone: 888 970-0173
For CCPA requests, please specify “CCPA Request” in your email subject.